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Professional Experience

3 Years
12 Brands
7 Companies
80% Max Growth

Career Journey

From community building intern to leading marketing teams and driving major brand campaigns

Social Alchemy

North Holland, Netherlands
Mar 2024 - Present
Digital Marketing & PR Specialist · Freelance
  • Drove full-scale influencer and social media campaigns for restaurant giants like Anjappar, Krishna Vilas, and Kailash Parbat, directly landing 4 new client accounts
  • Amplified brand visibility by 53% through trend-focused Reels and TikToks, translating food culture into viral digital moments
  • Built influencer pipelines and negotiated high-impact partnerships that maximized ROI on lean budgets
  • Blended data, storytelling, and local insights to drive engagement, brand equity, and foot traffic
Influencer Marketing Campaign Strategy Content Leadership Client Acquisition Community Growth

Stichting Our Bodies Our Voice

Amsterdam Area
Oct 2023 - Present
Socials and Design Head · Full-time
  • Led all things digital marketing for Consent@UvA, from content calendars to campaign execution, driving awareness around consent, advocacy, and student safety
  • Developed and launched cross-platform content (IG Reels, carousels, stories), tracking performance metrics to optimize engagement and message reach
  • Brainstormed and promoted on-campus events, building full-funnel campaigns that blended digital and offline touchpoints
  • Promoted to Marketing Department Head, where I built and led a 3-person marketing team, overseeing creative direction, strategy, and rollout
Content Strategy Event Marketing Team Leadership Campaign Management Advocacy Branding

Everyone.org

Amsterdam, North Holland · Hybrid
Sep 2024 - Mar 2025
Socials and Outreach · Internship
  • Created social media calendars and designed content; launching video-first campaigns across LinkedIn and Instagram
  • Orchestrated creator-led activations across global markets (USA) from outreach to campaign performance
  • Supported paid campaign rollouts and cross-platform amplification
Influencer Campaigns Engagement Strategy Health-First PR International Markets Graphic Design

Lavender Expressions

Hybrid
May 2023 - Sep 2024
Jr. Digital Marketing & PR Specialist · Full-time
  • Scaled a purpose-driven wellness brand's online presence through full-funnel campaigns, short-form video, and values-led storytelling
  • Boosted platform engagement by 80% with strategic creator collaborations, interactive content, and platform-native formats
  • Owned brand comms, from campaign ideation to launch, positioning the brand as a trusted voice in wellness
Brand Building Social Media Campaigns Long-term Influencer Strategy Community Management Paid Media

Otrium

Amsterdam, North Holland · Hybrid
Feb 2024 - Apr 2024
Branding Intern · Internship
  • Created promotional copy across push notifications, email newsletters, and in-app updates for major sales and events
  • Supported end-to-end brand alignment projects for premium fashion campaigns
  • Jumped in across teams to assist with daily brand and marketing operations in a fast-paced e-commerce environment
Customer Engagement Promotional Copy Cross-Team Collaboration Fashion Marketing Copywriting

YOUth ACT

Amsterdam, North Holland
Sep 2023 - Feb 2024
Social Media Engagement Specialist · Full-time
  • Spearheaded high-impact Instagram campaigns amplifying youth voices on activism, identity, and civic engagement
  • Crafted engaging visual content and led creator outreach, resulting in strong campaign resonance and follower growth
  • Built strategic partnerships with orgs and collectives to drive visibility and action
Social Strategy Activism Marketing Community Engagement

Quinky

Amsterdam, North Holland · Hybrid
Feb 2023 - Jun 2023
Public Relations · Internship
  • Helped launch and moderate Quinky's Discord server to foster community interaction and user engagement
  • Supported Reddit-based community building by identifying niche spaces and sparking value-driven conversations
  • Wrote playful, brand-aligned copy for marketing efforts such as sticker packs and lighthearted campaign activations
  • Contributed to research and early-stage comms planning for a youth-focused, body-positive brand
Community Building Copywriting Gen Z Marketing Campaign Support

Career Highlights

Measurable impact across diverse industries and markets

+110% Max Engagement Boost at Lavender Expressions through strategic creator collaborations
4 New Client Accounts landed directly through F&B influencer campaigns
4 Team Members Led as Marketing Department Head at OBOV
12 Global Brands across F&B, wellness, fashion, and activism sectors
110%+ Visibility Increase through viral content and trend-focused strategies
7 Companies Worked from startups to established brands in diverse markets

Education & Development

Academic foundation in digital communication with hands-on experience in media, sustainability, and social impact

University of Amsterdam

Bachelor's degree, Media and Information, New Media and Digital Cultures Sep 2021 - Jul 2025 Amsterdam, Netherlands
3 Internships Completed
9 Leadership Roles
3 Years

Activities & Societies

Leadership & Advocacy
Consent @ UvA Social Media Lead & Editorial Head
Students for Sustainability Amsterdam Social Media Lead
Sound Board Member Diversity & Inclusion
Research & Analysis
Data Sprint 2023 Digital Cultures & Trend Analysis
Influencer Strategy Research Group Researcher
Content Creation
Short Film & Video Essay Projects Creator & Director
Podcast Production & Editing
Digital Storytelling & Design Labs Participant

Key Academic Achievements

Social Impact Leadership

Led social media strategies for two major university organizations focused on consent education and sustainability

Research & Innovation

Contributed to cutting-edge research in digital cultures, trend analysis, and influencer marketing strategies

Community Building

Built engaged communities around important social causes while developing practical marketing skills

Industry Expertise

Diverse experience across multiple sectors and markets

Food & Beverage

Restaurant chains, cultural cuisine, viral food content

Anjappar Krishna Vilas Kailash Parbat

Wellness, Health & Tech

Purpose-driven brands, health advocacy, lifestyle content

Lavender Expressions Everyone.org Quinky

Fashion & E-commerce

Premium fashion, promotional campaigns, customer engagement

Otrium Lavender Expressions

Activism & Advocacy

Social causes, youth engagement, awareness campaigns

OOBOV YOUth ACT Consent@UvA SFSA

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